CATEGORIES OF PERSONAL INFORMATION WE PROCESS

The type of information that we collect depends on your interaction with us.  We may collect the below categories and types of personal information. 

• Contact Information.  We may collect name, postal address, telephone number, email address, and business contact information.
• Internet or Electronic Usage Data.  We may collect data related to network and website interaction history, IP address, website cookie information, interaction with advertisements and browsing time, and browsing/search history.
• Geolocation Data. We collect geolocation data including the general region or area from which you access our Website.

SOURCES OF PERSONAL INFORMATION

We collect personal information in the following ways:

• Directly from you when you submit it to us through the website. 
• Automatically when you access our website using tools like browser cookies.
• From third-parties including vendors and service providers. 
• From online advertising and analytics providers.

PURPOSES FOR COLLECTING PERSONAL INFORMATION

We use information that we collect about you or that you provide to us, including any personal information:

• To present our website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To communicate with you, including to provide your with personalized marketing and inform you about changes to our website or any products or services we offer or provide through it. 
• To provide you with recommended products or services.
• To allow you to participate in interactive features on the website.
• For remarketing services to advertise on third-party websites to you after you have visited our website. The information collected by us or our third-party advertising and marketing partners may be associated with your personal information and may also be about your online activities over time and across different websites and other online services.
• To enable us to display advertisements to our advertisers’ target audiences.
• For security and fraud prevention.
• To comply with our legal obligations, contractual obligations, and other compliance obligations, defend ourselves from any complaints or legal proceedings, and protect our company and our property, employees, and others.
• In any other way we may describe when you provide the information.
• For any other purpose that you instruct us to use it for.

HOW WE DISCLOSE PERSONAL INFORMATION

We disclose personal information in the following circumstances:

• Service Providers.  We may share personal information with vendors and service providers who support the operation of our products, services, website, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting providers, lawyers, email delivery vendors, internet service providers, operating systems and platforms, security companies, and customer support services).  In some cases, the vendor or service provider may directly collect the information from you on our behalf.
• Online Analytics and Advertising Partners. We may share personal information with third-party analytics or advertising partners, including social media platforms and networks, who provide online analytics or advertising services to us.  We may share or cross-reference data, including personal information about you and your order (such as name, street address and transactional information, etc.), with these partners, allowing them to contact you for their own marketing or advertising purposes regarding products and/or services that may be of interest to you.  They may also use datasets, analyses, and data that is captured or derived from interactions with you for their own purposes. 
• Government Entities.  We may share information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation.  This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us. 
• Corporate Transaction Recipients. We may share information with potential investors, purchasers, merger partners, and their advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments. 
• Other Reasons.  We may disclose personal information for other reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information.

HOW LONG WE KEEP PERSONAL INFORMATION

We will retain and use your information for as long as we need it to provide you products or services, or as long as necessary to comply with our legal obligations, contractual obligations, and other compliance obligations, resolve disputes, and enforce our agreements.  We use the following criteria to determine retention periods:

• how long the information is needed to provide our products and services and operate our business;
• whether there are contractual or legal obligations that exist that require us to retain the information for period of time;
• whether any law, statute, or regulation allows for a specific retention period;
• whether an individual has agreed to a longer retention period;
• whether the data is considered to be sensitive data; and
• what the expectation for retention was at the time the data was provided to us.